THE WORLDWIDE NETWORK
Having international markets in its sights has led Poliform to set up a real worldwide network,
the aim of which has been to make its presence felt with sales outlets, flagship stores and
foreign associates in more and more countries. The Poliform network is estimated to consist of
more than 1000 shops distributed in over 70 countries of the world.
ITALY: JUST EVERYWHERE
Poliform's presence on the Italian market is pervasive: showrooms and shops
are to be found in all
leading provincial towns and cities, big conurbations and smaller built-up areas.
The Poliform trademark is widely known by the general public, also because of an image enhancement
strategy that has not limited itself to newspaper and magazine advertising but has included a wide
range of initiatives and sponsorship activity at local level.
The Milan showroom is good example of the pains Poliform takes to displaying its lines
effectively. In-depth studies involving architecture, design and graphics, ensure that the message
of Poliform's quality gets across.
EUROPE: A CONSOLIDATED PRESENCE
Showrooms with Poliform products are to be found all over Europe, from Portugal to Russia, from
Sweden to Greece.
Poliform UK is the English associate. In 2001 an 800 sq mt showroom was inaugurated which won the
2002 best furnishing shop in London award.The showroom was refurbished in November 2006: the floor
space was totally redesigned to reflect Poliform's new visual brand strategy. This extraordinary
white box showcases itself as London's most avant-garde furnishing shop, with its 25 mt-wide
window frontage over two floors looking straight out onto the highly central Kings Road in
Chelsea. The showroom provides a comprehensive showcase for Poliform and Varenna lines, playing a
pivotal reference role for both the trade and general public interested in 'Made in Italy'
furniture.
AMERICA. "MADE IN ITALY" QUALITY
Poliform USA is present with flagship stores in the most
prestigious cities of America: New York,
Los Angeles, Chicago and Miami. Our aim is to further increase the number of display areas devoted
exclusively to the Poliform collection.
The company's lines are showcased in numerous showrooms all over the United States and Canada:
Washington, Philadelphia, Pittsburgh, Indianapolis, Stamford, Atlanta, Detroit, Dallas, Houston,
Austin, Scottsdale, San Francisco, Seattle, Paia- Hawaii, Albany and Montreal.
THE FAR EAST AND AUSTRALIA: EMERGENT MARKETS
Poliform is present in showrooms in Japan, Singapore, Taiwan, Thailand, China, Kazakhstan, Korea,
Hong Kong, Cyprus, Israel, Turkey, the Arab Emirates, Lebanon and Venezuela.
Poliform Australia currently has sales outlets in Sydney, Melbourne and Brisbane,
as well as in New Zealand and Auckland.
